If Instagram is where your business shows up best—where you connect, build trust and attract new customers—you already know this:
Getting someone to follow you matters.
It means staying in their feed. It means getting the chance to remind, re-inspire and re-engage. And eventually? It means more bookings, more orders more referrals.
But here’s the honest truth: most small businesses make following them harder than it should be.
They hope a customer will:
- Remember their handle
- Type it in later
- Click “Follow” at home
That’s not a strategy. That’s a wish.
Let’s fix that with something simple, elegant and wildly effective.
Why Follows Matter More Than Likes
Sure, likes feel nice. Comments are good. But follows are what builds your future audience.
Because once someone follows you:
- You’re in their feed regularly
- They see your offers, updates, reminders
- They build familiarity (which builds trust)
- You’re more likely to stay top of mind
Followers = warm leads. And warm leads turn into real revenue.
Here’s Why Most People Don’t Follow After a Visit
You gave them a great coffee. A perfect style. A perfect brow tint. They loved it.
They said thanks, smiled and left.
You meant to say “Hey, follow us on Insta!” but the moment passed.
Or maybe you said it—but then they had to search. Find your handle. Open the app. Type it. Get distracted.
Every extra step = fewer follows.
We’ve seen this in the data (and felt it in real life). It’s not that customers don’t want to follow you—it’s that we haven’t made it effortless.
The Simplicity Principle: Remove Friction, Get More Follows
That’s what Scooti is built around.
Just like tap-and-pay changed how we shop, tap-to-follow changes how people connect with your brand.
Here’s how it works:
- Place a Scooti plate or stand near your checkout, mirror or counter
- It’s programmed with your Instagram profile link
- A customer taps it with their phone (just like they tap to pay)
- It opens your Insta profile—immediately
No QR scanning. No typing. No “what’s your handle again?”
Just tap → open → follow.
It’s simple, elegant, and completely passive.
Make It Part of the Vibe (Not a Sales Pitch)
Scooti isn’t a pop-up or a promo. It blends into your space. It feels natural.
It’s not pushy. It’s not awkward. It’s profoundly simple—and that’s why it works.
Let’s Talk About Momentum
Here’s the thing most people miss:
Every new follower adds weight to your next post. The algorithm starts to favour you. More people see your Stories. Your Reels reach more eyes.
And you get a tighter feedback loop:
- Customers see their visit on your feed
- They share it
- Their friends discover you
- Those friends follow… and the cycle repeats
That’s how small local brands go big. Not with ads. Not with gimmicks. With real moments, made frictionless.
What You Can Do Today
Here’s your 3-step plan:
- Decide where you want people to follow you
-
- Instagram main feed?
- Highlights?
- Close Friends list for VIPs?
- Place a Scooti plate where it feels natural
-
- Checkout
- Mirror
- Dwell area—line, reception, chair
- Say it casually (or don’t at all, let the plate do the work)
-
- “We post updates on Insta if you want to follow.”
- “Our client shoutouts go up daily. Tap here if you want to see yours.”
- Or just let the plate speak for itself.
Final Thought
We talk a lot about being ‘follow-worthy’ on Instagram. But sometimes, the biggest difference isn’t your content. It’s how easy you made it to connect.
Scooti lets you do that with one tap.
Want to grow your Instagram audience using your real-world customers?
👉 Explore Scooti’s tap-to-follow solutions
Because the simplest ideas often work the best.
