How to Turn Real-World Moments Into More Instagram Followers (Without Being That Business)
If Instagram is where your business shows up best—where you connect, build trust and attract new customers—you already know this: Getting someone to follow you matters. It means staying in their fe...
Google Reviews vs Facebook Reviews: Where Should You Focus?
If you’re a business owner trying to boost your reputation online, you’ve probably asked this at some point: “Should I be asking for reviews on Google or Facebook?” Fair question. Both platforms ha...
How to Turn Happy Customers Into Repeat Customers (Using Reviews)
The first time a customer walks through your door, it’s a win. But the second time? That’s gold. Repeat customers spend more, refer others and cost less to market to. And one of the simplest ways t...
Why Google Reviews Are the Best Word-of-Mouth You Can Get
If someone told you word-of-mouth marketing was dead, they’ve probably never searched for a plumber at 7am. Or scrolled through café options on a Sunday. The truth is, word-of-mouth is alive and we...
How to Respond to Negative Reviews Without Losing Your Cool
Let’s face it: getting a 1-star review stings. Especially when it feels unfair, exaggerated or just plain rude. But here’s the thing I’ve learned from working with heaps of small businesses: it’s n...
How to Ask Customers for Google Reviews (Without It Feeling Awkward)
I get it – asking customers for a review can feel awkward. I've been there too. 😅 I've chatted with countless café owners and tradies who dread the question, "Could you leave us a Google review?" B...